FeaturedReal Transformation or Boomerang Change?

Boomerang change is the kind of change that goes forwards and backwards, hesitating and never really transforming anything

Elisabet Vinberg Hearn

Everyone talks about transformation, but is it really transformation they are doing? Could it be that it’s “just” change?

Don’t get me wrong, change is sometimes enough, but the problem is that change often isn’t enough, or the efforts put into change are not impactful enough and therefore don’t really change anything other than what’s on the surface. People fall back into old habits – as habits die hard – we all know that.

Transformation, real transformation, is a marked, significant change, where the change is so thorough, so disruptive, so – well, yes, transforming – that it can’t go back to what it once was. A bit like how a butterfly can’t transform back into a caterpillar.

Real transformation requires more than a well managed project (to change processes, digital tools, organisational structure etc) – it requires a transformation of mindset, habits and culture. And that transformation must be led from the top, where leaders themselves transform how they lead the organisation, how they behave, what they prioritise, what actions and behaviours they ignite in others. Without it, it’s unlikely that transformation will happen.

Progress is impossible without change, and those who cannot change their minds cannot change anything

George Bernard Shaw

So, if you are serious about business/digital transformation, take a moment to reflect on how you can bring all the pieces of real transformation together – the WHY, the WHAT and the HOW, keeping in mind that real transformation is more about people than processes and tools. It’s about connecting with people, with their hearts and minds.

And maybe Einstein said it best…

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking  

Albert Einstein

Isn’t it time to leave Boomerang Change behind and go for Real Transformation?